The Multimedia Resource Kit

The Multi Media Resource Kit (MMRK) merged under one document all the subjects relating to the creation, improvement and management of the micro-enterprises. It is divided into seven main parts:

• Starting the micro-enterprise; beginning from the required qualities of the promoter, the choice of the activity to implement, right up to studying the market

• Financing the micro-enterprise; that presents the methodology of evaluating financing needs and the different opportunities available to promoters

• Taxes and Duties required from micro-enterprises and how to behave during tax controls

• Training and information: this part brings out the different possibilities of reinforcing the capacities of micro-entrepreneurs as well as training to accede the necessary information

• Improving production; notably agricultural and animal production for rural promoters, as well as the methods of conservation and transformation to reduce looses after harvesting and improve the added value

• Management of the micro-enterprise; presents the ways to handle the necessary production and sales by the promoter

• Sale of products (demand and supply); which is the final stage is determined by the quality of the products, the market, marketing, the inputs and the selling price

The MMRK is available in hard copy as a book, Compact Disk to be use on computers with exploitation Windows XP and on web sites accessible from an internet connection.

Who is it intended for?

The MMRK is intended for radio professionals in charge of preparing radio broadcasting programmes. It is conceived to be used by radio stations to elaborate distance training programmes and to reinforce the capacities of women micro-entrepreneurs in the rural and urban areas through radio broadcasting programmes.

Taking into consideration its high quality, it can also be used by group trainers in class room training for promoters of micro-enterprises.

Taking into account the three types of supports (compact disk, hard copy and the web site) that make up the MMRK, it is accessible to a greater number of users.